Webull has launched Managed Bond Portfolios through its advisory arm, allowing the firm to manage individual bond holdings discretionally for US retail investors. The service runs on technology from fixed-income software provider Moment and offers two strategies at launch. Enhanced Cash invests in short-dated US Treasuries with a five-hundred-dollar minimum and fifteen basis point annual fee, while High Income blends investment-grade and high-yield debt with a two-thousand-dollar threshold and thirty basis point charge. Neither product permits client bond selection.
The offering significantly undercuts traditional separately managed accounts that typically demand quarter-million-dollar minimums and fees between fifty and one hundred basis points annually. However, Webull enters a market where competitors have operated discretionary or semi-automated bond products since mid-2024. Wealthfront launched its Automated Bond Ladder in May 2024 with identical pricing to Webull’s Treasury strategy, while Public.com introduced a corporate bond basket product requiring one thousand dollars. European broker Trade Republic began offering bond ETF access from one euro in October 2025, though this provides fund exposure rather than direct securities ownership.
The development underscores the accelerating competition among retail platforms to monetize client cash through higher-margin advisory services while maintaining low entry barriers. For brokers operating advisory licences, the move demonstrates how technology partnerships enable firms to enter fixed-income advisory without building infrastructure internally.
FXnCO Insight
Retail brokers seeking recurring revenue beyond spread income should evaluate whether discretionary bond management fits their regulatory permissions and client demographics before competitors establish category dominance.
Source: Finance Magnates