HFM has strengthened its North African operations by appointing Mohammed Essosse as Head of Business Development for the region, signaling the broker’s commitment to expanding its presence across African markets. Essosse brings substantial sector experience, having most recently served as CEO of Zarvista Capital Markets where he led continental expansion efforts. His career includes senior roles at AUS Global and INFINOX Capital, with a track record in client acquisition and partnership development across emerging markets.

The appointment forms part of HFM’s wider regional expansion strategy, which has seen intensifying competition among global CFD brokers targeting North Africa’s growing retail trading population. Essosse will focus on driving client acquisition, building strategic partnerships, and supporting growth initiatives across multiple North African jurisdictions. His appointment coincides with HFM’s hiring of Ahmad Qutaishat as Senior Business Development Manager, indicating the firm is making concurrent senior-level investments in its regional capabilities.

The expansion push comes as HFM simultaneously pursues brand visibility through sports marketing, having recently secured a multi-year partnership with Arsenal Football Club. This dual approach of operational expansion combined with brand-building activities reflects a coordinated strategy to capture market share in competitive emerging markets where brand recognition and local presence both drive client acquisition.

For brokers operating in or considering North African markets, the appointments underscore the region’s growing strategic importance and the competitive intensity requiring experienced local leadership to navigate regulatory environments and partnership opportunities effectively.

FXnCO Insight

Senior hires with regional brokerage experience increasingly determine market penetration success in African jurisdictions where relationship-driven distribution and regulatory complexity favor locally-connected leadership over centralized operations.

Source: Finance Magnates