Warsaw-based investment platform XTB has secured title sponsorship of the CEV Champions League Volley Men for the 2027 and 2028 seasons, the European Volleyball Confederation announced Tuesday. The deal adds elite continental volleyball to XTB’s rapidly expanding sports marketing portfolio and represents the broker’s highest-tier sponsorship position in any property to date.
The agreement includes court branding, fan activations, hospitality rights, and digital content featuring players. Financial terms remain undisclosed, and neither party revealed the competition’s new official name. XTB Chief Growth Officer Szymon Szymański called volleyball a valuable addition to existing partnerships across MMA, football, and basketball. The broker recently signed deals with FIBA, SSC Napoli, FC Porto, and Olympique Lyonnais.
CEV officials emphasized digital transformation and wider audience reach but provided no baseline metrics or investment figures. The expansion comes amid sharply rising marketing costs for XTB.
FXnCO Insight
XTB’s aggressive sponsorship strategy signals increased competition among retail brokers for brand visibility, likely pressuring marketing budgets across the sector.
Source: Finance Magnates