Deriv CEO Rakshit Choudhary has revealed that the online broker no longer writes code manually, with all client-facing applications now built entirely using artificial intelligence. The company is targeting automation of seventy-five percent of manual workflows by end of 2026, extending AI deployment across finance, compliance, human resources, marketing, product development and engineering functions.
Choudhary, who has led Deriv as sole CEO since 2025 after rising through quantitative analysis and operations roles over fifteen years, acknowledged that AI will inevitably affect employment across the retail trading sector. His comments follow recent workforce reductions at eToro and FXCM, where AI adoption was cited among the reasons. Deriv has hired over one hundred AI engineers and runs weekly training sessions to help existing staff adapt, with some previously redundant roles absorbed through automation.
The shift carries significant implications for brokers and fintech firms beyond technology. As automation extends into compliance and operational functions, firms must consider how regulatory accountability frameworks apply when AI systems perform tasks traditionally handled by qualified personnel. Licensing bodies have not yet provided clear guidance on whether automated compliance processes meet supervisory expectations, particularly in jurisdictions with strict conduct and oversight requirements.
The unresolved liability question when AI agents execute trades or make operational decisions remains a regulatory grey area that could expose brokers to enforcement risk as adoption accelerates industry-wide.
FXnCO Insight
Brokers embedding AI into compliance and trading operations should document human oversight structures now, before regulators mandate them retrospectively.
Source: Finance Magnates