# FXnCO News Summary
Kalshi has revealed that approximately 75 percent of its users have never deposited funds on the platform, instead using it solely to monitor pricing data rather than execute trades. This revelation reflects a strategic shift among prediction market operators toward monetising probability data and market intelligence rather than relying exclusively on trading volume.
The platform’s newly launched Public Companies Hub consolidates earnings-related prediction markets with corporate performance data, including KPI forecasting markets, earnings call mention predictions, historical metrics, and livestream access. This follows a similar successful deployment around the US midterm elections that combined political prediction markets with polling aggregates and fundraising information. According to Kalshi’s product leadership, institutional interest in earnings-focused markets has grown significantly alongside retail demand.
A January survey of 53 US market structure specialists conducted by Crisil Coalition Greenwich found nearly three-quarters expect prediction market data to deliver tangible value for institutional investors within one to two years as a complement to traditional market feeds. This institutional appetite is already generating commercial activity. Intercontinental Exchange’s investment of up to two billion dollars in Polymarket at an eight billion dollar valuation includes distribution rights, with ICE now packaging Polymarket probability data into standardised feeds for investment research and risk modelling purposes.
For FX and CFD brokers, this development highlights an emerging revenue stream beyond spreads and commissions, particularly as regulatory pressure increases on traditional business models.
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FXnCO Insight
** Brokers sitting on rich order flow and sentiment data should consider whether their compliance frameworks permit data monetisation before competitors establish dominant market positions.
Source: Finance Magnates