Sydney-based broker Blueberry has expanded its partnership with Acuity Trading, integrating the vendor’s complete market-intelligence suite into its white-labeled Pulse product for MT4 and MT5 clients. The deal brings technical analysis, AI trading signals, sentiment data, economic and corporate calendars, and news feeds into a single branded interface within Blueberry’s platforms. The arrangement deepens an existing relationship, as Blueberry previously worked with Signal Centre before Acuity consolidated it under its Analytics umbrella.
The move reflects intensifying competition among intelligence vendors as tools once considered differentiators become baseline broker requirements. Acuity competes directly with Autochartist, recently acquired by oneZero, and Trading Central in the rebrandable analytics space. Blueberry CEO Dean Hyde emphasized bringing intelligence tools into a proprietary environment, while Acuity’s Andrew Lane highlighted embedding intelligence directly into the trader workflow. The integration aims to boost platform engagement by eliminating the need for traders to seek external information sources.
**
FXnCO Insight
** Brokers without integrated intelligence tools risk losing active traders to competitors offering seamless, in-platform analytics as these features transition from premium add-ons to client retention essentials.
Source: Finance Magnates