Plus500’s strategic addition of sports event contracts to its US platform in early 2025 has positioned the broker to capitalize on unprecedented prediction market volumes driven by the 2026 World Cup. Polymarket’s World Cup winner market has processed $4 billion in trading volume since July 2025, exceeding its 2024 presidential election contract, while Kalshi’s equivalent market surpassed $1 billion with France leading at 34% and Argentina at 18% heading into knockout rounds.
Prediction markets processed over $50 billion in June alone, up 75% from May, with Kalshi handling $33 billion including $7.4 billion in World Cup trades. Plus500 integrated Kalshi’s CFTC-regulated sports contracts shortly before the tournament, acting as the retail distribution layer while Kalshi handles settlement. The broker also clears for FanDuel Prediction Markets through CME Group. Plus500’s US revenue reached approximately $35 million quarterly pre-tournament, up 45% year-over-year.
FXnCO Insight
Watch Plus500’s next quarterly earnings for concrete revenue impact from World Cup prediction market flows, which could validate sports events as a major retail driver beyond traditional derivatives.
Source: Finance Magnates