Hantec Trader, the proprietary trading arm of Hantec Markets, has brought on Reno Mindemann as its Head of Performance Marketing in Dubai. The appointment adds a seasoned marketing professional to a division that has recently expanded its product suite and geographical reach in the competitive funded trading space.
Mindemann arrives from DB Investing where he led growth operations between October 2025 and May 2026, managing paid media, lead generation and conversion optimisation from onboarding through active trading. Prior to that role, he held senior positions at Kama Capital and ADSS, focusing on acquisition strategies, campaign execution and performance metrics including customer acquisition costs and return on ad spend.
The hire comes during a period of expansion for Hantec Trader, which recently introduced instant funding accounts offering simulated balances up to $50,000 in select jurisdictions and opened access to UK traders. The firm has also updated its offering with programmes like EnhancedX and Instant Lite aimed at lowering barriers to entry.
The appointment reflects a broader trend among brokers operating in the UAE who continue investing in performance marketing capabilities to support client acquisition in an increasingly crowded market. As proprietary trading firms compete for trader attention, specialist marketing expertise focused on digital campaigns and conversion flows has become central to growth strategies.
FXnCO Insight
Sustained investment in performance marketing leadership signals that UAE-based brokers and prop trading firms view client acquisition costs and campaign optimisation as competitive differentiators in a market where product features alone no longer guarantee trader uptake.
Source: Finance Magnates