Freedom24 is repositioning itself beyond traditional brokerage toward a technology-driven financial services platform as it pursues a banking licence in Europe. The firm currently serves over 600,000 retail clients across EU and EEA member states under parent company Freedom Holding Corp, which trades on NASDAQ and operates across multiple jurisdictions including the United States, Europe, the Middle East and Central Asia.
Executive Director Evgenii Tiapkin emphasised that while brokerage remains the business foundation, Freedom24 distinguishes itself through proprietary technology including the in-house Tradernet platform and AI-powered solutions deployed through its Freedom SuperApp in Central Asia. The firm’s strategy combines digital scalability with physical presence, maintaining local offices and advisory teams to build jurisdiction-specific trust and meet varied investor expectations across European markets.
The move toward banking licensing signals an expansion into a broader financial ecosystem rather than remaining a single-product brokerage. Tiapkin highlighted that compliance infrastructure has become a critical competitive differentiator in the sector, particularly as the firm balances pan-European passporting rights with localised client servicing requirements. The approach reflects growing industry recognition that servicing permissions alone do not generate trust without cultural and operational adaptation to individual markets.
For brokers and fintech firms, Freedom24’s evolution illustrates the convergence of brokerage, technology and banking models in European financial services, where regulatory capability and client experience must operate in tandem.
FXnCO Insight
Firms pursuing ecosystem strategies must recognise that technology alone cannot substitute for local compliance depth and market-specific trust building, particularly when extending into banking services across multiple EU jurisdictions.
Source: Finance Magnates