**WeTrade Inks Multi-Year Houston Rockets Deal as Brokers Pivot to NBA Sponsorships**
Cyprus-based broker WeTrade has secured a multi-year international marketing partnership with the Houston Rockets, targeting the NBA franchise’s global fanbase rather than US traders. The deal, focused on digital campaigns and fan activations, follows WeTrade’s existing sponsorships with Paris Saint-Germain and Porsche Carrera Cup Asia. Financial terms were not disclosed.
The move reflects a broader industry shift as trading firms flood into basketball sponsorships while football deals face regulatory scrutiny. Britain’s Financial Conduct Authority warned clubs in June about partnerships with unauthorized trading and crypto firms. WeTrade joins STARTRADER, TMGM, Robinhood, Plus500, and XTB in backing NBA teams or basketball properties since 2022.
WeTrade operates under a CySEC license obtained earlier in 2025, with additional permits across Saint Vincent, Australia, and Malaysia. Its products remain unavailable to US residents and lack US regulatory authorization.
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FXnCO Insight
** Expect continued broker migration toward US basketball partnerships as European football sponsorships face tightening compliance barriers and regulatory pushback.
Source: Finance Magnates