Payment technology company Juspay has launched a global pilot program called Breeze Universal that enables brands to be discovered across major AI platforms including ChatGPT and Claude, as well as merchant and bank-owned channels. The announcement was made today as the fintech firm expands its service offerings beyond traditional payment processing.
The new product targets the growing intersection of artificial intelligence and commerce, allowing businesses to maintain visibility as consumers increasingly use AI assistants for product research and purchasing decisions. Juspay’s existing client base of merchants and financial institutions will be among the first to test the integration, positioning them to capture transaction flows that originate from AI-powered conversations rather than traditional search or direct website visits.
This development signals the payments industry’s recognition that AI platforms are becoming critical discovery channels for commerce, potentially disrupting traditional customer acquisition funnels controlled by search engines and social media.
FXnCO Insight
Payment processors and merchants should evaluate AI platform integration strategies now, as early positioning in this emerging discovery channel could determine future transaction volume allocation.
Source: Finextra