# Breaking News: APAC Retail Trading Acquisition Under Pressure as Trust Becomes Scarce Asset
Veteran PR strategist Tony Cross warned brokers at the FM Singapore Summit on July 6 that acquiring retail traders across Asia-Pacific has become significantly harder despite technological advances. Speaking to industry leaders, Cross highlighted that market fragmentation, collapsing attention spans, and over-reliance on short-term performance marketing are undermining customer acquisition efforts in what remains the world’s largest retail trading opportunity.
Cross emphasized that trust has become the scarcest commodity as infinite content generation erodes discoverability and credibility. He stressed that localization goes far beyond translation, requiring deep understanding of payment systems, preferred lot sizes, and base currencies across diverse APAC markets. Introducing brokers continue dominating regional acquisition because they understand local trading habits and bridge regulatory fragmentation, allowing larger brokers to maintain arm’s-length relationships while accessing valuable retail segments.
The strategist criticized industry fixation on traceable short-term metrics, urging firms to invest in long-term brand building and education instead.
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FXnCO Insight
** Brokers with limited APAC budgets should prioritize strategic partnerships with established introducing brokers who possess local market knowledge rather than scaling generic performance marketing campaigns.
Source: Finance Magnates