Online trading firm IC has secured a two-season sleeve sponsorship deal with German Bundesliga club RB Leipzig, marking its return to German football after previous partnerships with six Bundesliga teams in 2021 under the IC Markets brand. The agreement grants IC global category exclusivity as RB Leipzig’s Official Online Trading Partner, with logo placement on first-team shirts across Bundesliga, DFB-Pokal and Champions League matches.
The sponsorship includes stadium branding, LED advertising and digital marketing campaigns targeting German and international markets. IC, which offers cash equities and CFDs across multiple asset classes, aims to boost brand awareness in Germany while delivering educational content on financial markets and responsible investing to football audiences.
This deal expands IC’s aggressive 2024-2026 sports marketing push, which already includes partnerships with Haas Formula 1, tennis player Alexei Popyrin and Mexican footballer Guillermo Ochoa. The move signals IC’s intensified focus on European retail trader acquisition through high-visibility sports properties.
FXnCO Insight
Brokers should monitor IC’s heightened European marketing spend as competitive pressure for retail client acquisition intensifies across key continental markets.
Source: Finance Magnates