CMC Markets has rolled out fractional share and ETF investing on its UK platform, allowing retail clients to invest from just £1 across ISAs, SIPPs, and general investment accounts. The move accelerates the broker’s multi-asset integration strategy, merging investing and derivatives products into a unified client experience launched in 2022. The timing coincides with CMC eliminating commissions on UK and European share CFDs, narrowing the pricing gap between investing and active trading.
The rollout follows strong financials, with CMC reporting a 20% jump in pre-tax profit to £101.3 million for FY26, driven partly by B2B and API distribution growth. The firm is also deploying CMC Intelligence, an AI-powered research tool aimed at boosting platform engagement. Fractional investing has become a competitive standard across retail brokerages, with Swissquote and Webull UK recently adding similar capabilities, while CySEC has begun formalising regulatory treatment under MiFID rules.
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FXnCO Insight
** CMC’s unified account model signals a broader shift toward platform convergence, pressuring competitors to bundle products or risk losing retail flow to integrated multi-asset offerings.
Source: Finance Magnates