Capital.com has launched a redesigned mobile trading app globally in May, positioning itself against the grain of the CFD industry by prioritizing slower, more deliberate decision-making over speed. The overhaul centers on helping clients understand positions before acting, a stark contrast to typical leveraged trading platforms and a direct response to regulatory concerns about gamification and urgency-driven design that UK, EU, and ESMA watchdogs have repeatedly flagged.
The rebuild features three core elements: a narrow AI assistant for market searches and FAQ queries that deliberately cannot place trades, an analytics view tracking past trading behavior, and a unified home screen consolidating positions and watchlists. Chief Product Officer Sasha Gubochkin says the platform aims to “support deliberate engagement and reduce unnecessary urgency.”
Capital.com enters the AI assistant race late, following eToro’s Tori, Robinhood’s Cortex, and Webull’s Vega, all of which offer more advanced features including voice trading and agentic portfolio management.
FXnCO Insight
Capital.com’s compliance-forward approach may appeal to institutional partners and regulators while potentially sacrificing competitive edge against brokers offering faster, more automated execution tools.
Source: Finance Magnates