BBVA Corporate & Investment Banking has integrated artificial intelligence capabilities into ePricer, its digital structured products platform, marking a significant upgrade to how the bank serves clients in derivatives and structured solutions. The enhancement connects three critical workflows: idea generation, pricing, and lifecycle management, creating a more seamless experience for users navigating complex product creation and execution.
The AI integration allows traders and relationship managers to streamline the typically fragmented process of developing structured products for clients. By embedding intelligence across the platform rather than offering it as a separate tool, BBVA aims to reduce friction in what has traditionally been a manual, time-intensive process involving multiple systems and touchpoints.
The move reflects broader competitive pressure among investment banks to digitize capital markets operations and deploy AI where it delivers tangible workflow improvements. Banks offering superior digital infrastructure are increasingly winning mandates from corporate treasurers and institutional investors seeking efficiency.
FXnCO Insight
Expect accelerated AI adoption across competitor platforms as banks race to retain structured products market share through superior digital client experiences.
Source: Finextra