Paysera has eliminated bank transfer fees for over 10,000 merchants across Lithuania, Latvia, and Estonia, marking a significant cost reduction for e-commerce businesses in the Baltic region. The fee waiver takes effect immediately for merchants who migrate to the company’s new Checkout Modern platform, though the previous fee structure remains in place for those still using the legacy Checkout version. Card payment processing rates have not been affected by this change.
This move intensifies competition among Baltic payment processors and could pressure rivals to match the fee elimination or risk losing market share. Merchants operating across multiple Baltic states stand to benefit most from reduced transaction costs, potentially improving their profit margins. The strategic shift appears designed to accelerate adoption of Paysera’s modernized checkout infrastructure while strengthening its position against international payment giants expanding into Eastern Europe.
FXnCO Insight
Merchants in Baltic markets should evaluate migrating to Paysera’s new platform immediately to capture cost savings, while competing payment providers may need to reassess their regional pricing strategies to remain competitive.
Source: Finextra