Finance Magnates has opened nominations for its 2026 Awards, urging financial services firms to carefully select between B2B and B2C categories before the 11 September 2026 deadline. The distinction hinges on one critical question: who is your primary customer?
Companies serving traders and consumers directly—including retail brokers, proprietary trading firms, and trading platforms—belong in the B2C Awards, which are subdivided into Global, Regional, and National groups based on market reach. Meanwhile, firms providing technology, infrastructure, or services to other businesses—such as liquidity providers, payment processors, and trading technology vendors—should enter the B2B Awards.
The restructured format allows companies to compete against peers operating at similar scales rather than facing mismatched competition. This change particularly affects brokers and prop firms expanding across multiple jurisdictions, who must now assess whether their footprint qualifies as global, regional, or nationally focused.
FXnCO Insight
Firms should audit their primary revenue sources and client base immediately to ensure correct category selection, as misclassification could reduce competitive visibility and industry recognition opportunities.
Source: Finance Magnates